MKIM's BLOG: GTA's Advertising Media & Communications Cluster

Michelle’s Podcast

mjkim8 — Thu, 10 Apr 2008 17:22:10 +0000

[odeo=http://odeo.com/audio/18066393/view]

POWERPOINT PRESENTATION

mjkim8 — Thu, 10 Apr 2008 13:56:02 +0000

ICA, Institute of Communication Agencies

mjkim8 — Mon, 07 Apr 2008 06:12:48 +0000

ICA represents Canada’s communications and advertising agencies. ICA’s member agencies and subsidiaries account for over 80% of all national advertising in Canada. ICA promotes higher standards and best practices, and serves as the largest source of information, advice and training for Canada’s communication and advertising industry, whose economic impact is worth $14.5 billion annually.

ICA is the most established source of professional accreditation programs and skills development courses for the Canadian communications industry. Many industry people I’ve talked to have their ICA accreditation on some level.

http://www.ica-ad.com/index.cfm

Spring 2008 Workshops:


Specialist Skills Series for Idea Management
The Art of the Pitch Creating the Killer Brief	1 day 1.5 days	April 25, 2008June 16-17, 2008
Communication Skills for Agency Executives
Writing that Sells	1 day	May 21, 2008

Spring 2008 Courses:


Knowledge Enhancement Courses
CPDC – Creative Portfolio Development Course	4 sessions	June 3-24, 2008

For more information, contact:
ICA Professional Development Office
By email or by phone at (416) 482-1396 Ext. 228

MAY 2008 EVENTS:

May 14 – Independent Agency Forum Session; FutureFlash.2^TM Queen’s Landing Hotel at 11:00 am

May 14-15 – FutureFlash.2^TM; Queen’s Landing Hotel, Niagara-on-the-Lake

May 15 – The Web Revolution; Metro Toronto Convention Centre

May 21 – Writing that Sells Workshop

Some useful tools:

Best Practices in Agency Search & Selection

Click HERE for The Guide for choosing the right marketing communications partner

ICA Canadian Associations

Canadian Resources

International Associations

International Resources

Ad Club of Toronto: Magazine Industry’s People’s Choice Awards

mjkim8 — Mon, 07 Apr 2008 05:41:58 +0000

Magazine Day Event on April 23, 2008

In celebration and recognition of that special person who goes the extra mile to impress their clients, vendors, or team. From what I’ve heard Sales Executives often steal the spotlight in terms of rewards and recognition, so I thought this was a great way to acknowledge Toronto’s Media Buyers & Planners (sometimes referred to as the ‘ugly cousins’), in conjunction with their Sales Execs.

It’s fairly simple. All nominations are anonymous and you may only nominate one candidate. If you are a Buyer or Planner, you can nominate a Sales Executive. If you are a Sales Executive, you can nominate a Buyer or Planner. Then at the Magazine Day event on April 23, 2008 winners will be announced live!

It is always refreshing to see Toronto recognizing excellence in any fields, however this is particularly nice, since Media Buyers & Planners are a times overlooked.

http://www.adclubto.com/awards/magazine_awards.shtml

Other cool AdClub events: SKI AND SNOWBOARD DAY

I thought this was a great way to get the ad community together, which from what I understand, among day-in-day-out industry parties, stood out from their good old fashion booze-fests. Their 9th annual celebration took place on Friday Feb. 22nd and tickets sold out fast. Will definitely keep this in mind next winter!

http://www.adclubto.com/event/skiday2008.shtml

CMA News

mjkim8 — Tue, 01 Apr 2008 03:40:37 +0000

CMA / CPSA and SiriusDecisions B-to-B Sales and Marketing Integration Survey 2007
Canadian Marketing Association and Canadian Professional Sales Association (CPSA) recently joined forces with SiriusDecisions, and launched an exclusive B2B Sales and Marketing Integration Survey. The survey was created to uncover unique insights into the relationship and interaction between sales and marketing functions of B2B organizations across Canada. It uncovered a wealth of exclusive data and knowledge about the efforts being made and results being achieved by Canadian companies.
Category: Business-to-Business
Released: March 2008

The State of the Discipline: Measurement of Marketing Effectiveness in Canada
Authors from the Peppers & Rogers Group and Carlson Marketing report on and evaluate the findings from a joint CMA / Peppers and Rogers Group (2007) survey on marketing measurement effectiveness in Canada. The authors emphasize greater use of forward-looking metrics and offer a holistic view of achieving measurement success.
Category: Marketing ROI
Released: February 2008

http://www.the-cma.org/?C=39&K=224303&ListingByCategory=2008+Whitepapers%2FReports

NABS Network

mjkim8 — Mon, 31 Mar 2008 01:33:23 +0000

About NABS

The National Advertising Benevolent Society (NABS) is the only charitable organization in Canada that provides assistance to advertising, media and related industry professionals, who may need help due to illness, injury, unemployment or financial difficulties. NABS services include a national toll-free HELPLINE (1-888-355-5548), financial assistance, skills assessment and retraining, as well as emotional, personal and career counseling services. Founded in 1983, and supported 100% by the industry, NABS has contributed more than $7 Million to thousands of industry colleagues and their families.

NABS has chapters in British Columbia, Alberta, Ontario and Quebec.

For more information contact:

Ontario/National: (416) 962-0446; www.nabs.org; nabs@nabs.org

B.C. & Alberta: (604) 261-3087; www.nabswest.org; nbaswest@nabswest.org

Quebec: (800) 661-6227; www.bec-nabs.org

Industry Links

http://www.nabs.org/events/resources/

NABS Events

mjkim8 — Thu, 27 Mar 2008 01:30:47 +0000

Events

Since NABS generates 100% of our funding from within the advertising and media industry, events have been a critical part of our fundraising and promotional awareness.

NABS regional chapters run a number of events in major markets across the country each year. See below for a full list of events.

NABS 2008 AD AUCTION

The NABS Ad Auction is Canada’s largest charitable media auction.

The 17th annual Ad Auction runs from February 19th – April 17th 2008. The Auction offers more than $3 million of inventory consisting of more than 250 media packages ranging from $200-$100,000 in all media sectors, plus additional services such as production and research.

Register now for free!

You can register and view the entire inventory for free on our secure Auction website. http://nabsadauction.org/2008/preauction/register3.asp

For more information on the 2008 NABS Ad Auction, please contact Jennifer Ruffo at 416.962.0446 x222 email: jenniferr@nabs.org or visit http://nabsadauction.org

Links for Women Golf School Events

The consistently sold out and always successful NABS Links for Women Golf School events are just around the corner.

Please save the following dates in your calendar and look to www.nabs.org for ticket sales openings. Sponsorship opportunities are now available.

Links for Women Golf School in conjunction with Score Golf is an exciting full day golf experience. The program is designed to develop golf skills such as putting. chipping, driving and sand play. It’s a great way to network and strengthen business and client relationships! The event caters to all experience levels and includes breakfast, a training session, lunch, a round of golf as well as a wine and cheese reception. Due to popular demand we have added a second date to the Toronto event.

Links for Women Golf School 2008 event dates and venues:

Toronto: Thursday July 10 and Friday July 11, 2008
Station Creek Golf Club

Vancouver: Friday May 2, 2008
Mayfair Lakes Golf and Country Club

Edmonton: Friday May 16, 2008
Red Tail Landing Golf Club

Montreal: Tuesday May 27, 2008
Val des Lacs Golf Club

For Links for Women ticket information and sponsorship opportunities please contact Sarah Hopkins at 416-962-0446 x 231 or email: sarahh@nabs.org.

NABS 24^th Annual NABS Fundraising Gala 2008!

Tuesday May 13th, 2008 at the Kool Haus 135 Queens Quay E. Toronto

This year on May 13th, 650 industry leaders will be entertained with a Big Band theme at the 24th Annual NABS Black Tie Fundraising Gala! Get ready for bursting Big Band sounds, an exquisite dinner catered by award winning Eatertainment, fabulous silent and live auction items, entertainment, laughs, martinis and plenty of time to mingle and enjoy the glamorous evening with fellow guests. Join NABS in the effort to support, develop and connect those in the industry who are in need.

Sponsorship sales and sponsorship rate tickets sales have now opened. Silent and live auction items are now being accepted. If you would like to receive a sponsorship package, and donation information please contact Sarah Hopkins at 416-962-0446 x231 or email sarahh@nabs.org. We would like to thank everyone who donated to NABS events in previous years and are very excited to be your host once again in 2008.

Cheers to the best Gala ever!!! We hope to see you there!

Tickets can be purchased at www.eplyevents.com/nabsgala08.

THE FALL FUNDRAISING CLASSIC

23rd ANNUAL NABS GOLF TOURNAMENT
Tuesday September 16, 2008

The NABS annual golf tournament is always one of the best-attended events in the advertising and media industry calendar. This event annually sells-out well in advance and attracts a cross-section of almost 300 senior industry executives.

Sponsorship categories are now open for purchase and auction donations are now being accepted.

We will be returning to The Club at Bond Head for the September 2008 event. There will be a wide range of on-course activities and promotions throughout the day. The day is formatted for guests to be able to bring clients out for a great day of golf or to bring out a team from the office to join in some friendly competition.

The day includes a round of golf followed by a cocktail reception for guests to mingle. A fabulous display of Auction items and prizes follows a wonderfully prepared meal and awards presentation.

Please direct any questions to Julia Barylak at 416-962-0446 x 232 or by email juliab@nabs.org

Honour Roll

In 2005 the NABS Board of Directors commissioned a group of current and past volunteer Board Members to create a recognition program to properly thank the people who have helped NABS grow and become the organization it is today. The ‘NABS HONOUR ROLL’ was created to recognize the individuals and organizations who have contributed exceptional support in the formation and development of NABS, both nationally and regionally.

A selection committee was formed, headed by Mr. Robert White, Senior VP of The Audit Bureau of Circulations (ABC). The committee consists of previous and current NABS Board Chairs from both NABS Canada and the Vancouver-based chapter, NABS WEST.

“There is no doubt that the growth of NABS is due to the hard work and dedication of many individuals and organizations, it is essential to recognize outstanding contribution now and in the future as it exemplifies the vision that NABS truly belongs to all of us,”
Mr. Robert White

“Getting ideas like NABS is the easy part. Turning the ideas into reality is the hard part. And in NABS’ early going there was some really tough sledding, believe me. I would like to dedicate this award to all those others who shared the vision, and toiled away at the NABS coal face of fundraising, allocations, ad auction, event management, and education. Their hard work has made NABS a reality and they deserve the recognition,”
Mr. Rupert Brendon

Criteria:

Longevity – The time commitment an individual has given to NABS above and beyond the 4 year term on the Board of Directors.
Unique personal commitment representative of ‘Outstanding volunteerism’
A minimum of one specific contribution on the Board, committee or program level
Corporate Partnership – a long-term partnership approach to promoting and supporting NABS
There will be no fixed number of inductees per year.

Gaydar Report: Pink Banana, April 2008

mjkim8 — Wed, 26 Mar 2008 03:46:43 +0000

Whether you support homosexuality or not, I think its important to pay attention to the numbers that speak volumes. Particularly in a city like Toronto, one that prides itself on embracing diversity, it is refreshing to see community based initiatives not only celebrating Toronto’s cultural diversity, but reinforcing our city’s acceptance-mantra. As a cluster, its important to pay attention to our Gay & Lesbian community, one that is very close knit, and has been (almost by nature) proactive in forwarding community based initiatives supporting its Advertising and Marketing groups. Pink Banana has captured some interesting numbers in their April 2008 Annual Report that suggest not only some lucrative opportunities in tourism and travel, but also some “niche cluster” opportunities in the Gay & Lesbian Travel segment. I am very impressed with the depth of this clusters’ dedication.

The international Gay and Lesbian community spends over $54 billion in the travel and hospitality market annually. An initiative put into action several years ago, “Travel Gay Friendly Toronto” is attracting more gay tourism to Toronto than ever before. Now, however, the Gay Community of business professionals has the opportunity to dramatically increase their market share and the direct benefit to our community. The creation of the Gay Toronto Tourism Guild (in 2002) and their subsequent alliance with the Ontario Gay and Lesbian Chamber of Commerce has resulted in a multi-level initiative to brand Toronto as the greatest Gay and Lesbian destination in the world. In order for The Gay Toronto Tourism Guild (THE GUILD) and the Ontario Gay and Lesbian Chamber of Commerce (THE CHAMBER ) to work in the best interest of the gay owned businesses in Toronto, we must all work together to reap the vast and varied rewards that business and leisure travel to Toronto represents.

Pink Banana April 2008 Report: http://www.pinkbananamedia.com/pdf/pbmbizreport_april2008.pdf

Branding Toronto for Gay and Lesbian Tourism and Travel http://www.gaytorontotourism.com/membership.htm

Digital Advertising, What’s Next? (Toronto)

mjkim8 — Tue, 25 Mar 2008 02:30:59 +0000

I found this information reminiscent of what we’ve been talking about in clusters. The presentation were useful and fun no less! Widgets are blowing as we’ve been seeing. I especially liked the presentation below on the Digital Consumer.

Digital Advertising is still growing at an exponential rate; comScore continues to predict and benchmark the increased spending by advertisers and marketing in online advertising. GoogleÃ¢â‚¬â„¢s purchase of YouTube has help to increase interest in video advertising. Widgets have been predicted to be the next great vehicle in online advertising, but will do they work? The Internet is the focal point that all media are looking to leverage. The digital landscape continues to change quarter after quarter, and marketers and advertisers need help to:

Presentations:

Andrew Cherwenka – How Widgets Drive Revenue
Mike Sharma – Video Killed the TV Star?
Chris Greenfield – Welcome to: The Digital Consumer

http://profectio.com/events/power-breakfast-seminars/power-breakfast-seminar-digital-advertising-whats-next-march-28-toronto

“New Digital Reality,” CMDC’s 2008 Annual Conference

mjkim8 — Mon, 24 Mar 2008 02:03:36 +0000

If I weren’t scheduled for a presentation for my e-commerce course, I’d definitely try to attend this annual conference! I think this presents some tremendous opportunities for the advertising cluster to not only discuss the ‘new and upcoming’ emerging technologies, but as well, for those of us that are opportunity-oriented, to pinpoint some areas for further innovation. I think its time for this industry to overcome its reactive nature, and become more proactive.

Article Key Points:

“Digital really has transformed the way we do business,” says Sunni Boot, President of ZenithOptimedia and conference co-chair. “Our conference will examine the major issues, highlight important technologies and practices and also explore some of the ways that people are adapting to the new digital reality.”

(A friend of mine has worked for Sunni. Apparently she started out as a receptionist at Zenith and low and behold, has climed the ladder to advertising excellence! Very inspiring!)

Scheduled for April 8 in Toronto, the 2008 CMDC conference will include presentations and discussions by more than 20 dynamic industry leaders, including luncheon speaker Nadir Mohamed, President and Chief Operating Officer of the Communications Group of Rogers Communications, as well as a feature interview with Ivan Fecan, President and CEO of CTVglobemedia.

“The dominant concern in our business today is the digital arena and its broad and varied implications,” says Cathy Collier, Senior Vice-President and Media Director of Cossette Media and CMDC conference co-chair. “It only made sense to make this the central topic of this year’s conference.”

Some 800-plus industry professionals from all sectors of the media and marketing community are expected to attend the year’s premier industry conference.

http://www.cmdc.ca/news.asp

I will be very interested to see the outcome of this conference, and what emerging technologies present which opportunities. I have a feeling the area of Social Netorking 2.0-related topics will be discussed among other 2.0 subject matter. Should be interesting!